How can your business make the most of content marketing? And what are other marketers doing to stand out? You’ll find all the answers in this exclusive report by Robert Rose. It’s based on insights from over 2,500 marketers surveyed in our global benchmark report, Email Marketing & Marketing Automation Excellence 2017. Learn the 4 essential content marketing lessons to propel your email marketing and marketing automation. And discover how to get the best return on your spend.
Here are all of our resources to help you with your content creation.
Watch this exclusive webinar with Michael Brenner, named a Top Business Speaker by the Huffington Post and a top CMO Influencer by Forbes. Michael explains what content marketing means and why it’s such a driver for marketing automation success.
Are you struggling to sell your products or services? Do you wish you could have a solid strategy for engaging your audience and turning them into customers? In this webinar, Leslie Samuel (founder of Become a Blogger) will show you how to use webinars to make sales. You’ll see a step-by-step process for: Creating Promoting […]
It’s time to tell bigger and braver stories. This is the year to lose the distractions of the past and differentiate yourself and your company by creating the kind of content that truly resonates. You’ll walk away from this actionable webinar with: An understanding of what a “best-in-class” content program looks like (and ideas you […]
Join us for a free webinar with Leslie Samuel – successful blogger and entrepreneur at www.becomeablogger.com. Find out what it takes to build a profitable email list.
Join us for this free webinar with Ann Handley, the Chief Content Officer at MarketingProfs. Ann will show you how to make marketing automation work with content, and how to make content work with skillful writing.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.
Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?