This 2019 Holiday Retail Calendar will get you organized and ready for all the crucial sales days throughout the year. Make your marketing campaigns meaningful – and always on time.
Can our favourite horror stories inspire email marketing?Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters.
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers.
Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on.
Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign.
Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique...
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns.
Looking through each month we have compiled a list of holidays that we think every marketer should remember. Our selection of important dates to remember is a great way to start planning your campaigns ahead of time.
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences.
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014.
The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional...
Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach.
This infographic explains the benefits of using multiple targeted landing pages and provides a quick action plan to start creating landing pages that convert.
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules.
As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box.
Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products.
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing.
Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list.
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder.
Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.
Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them...
We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time.
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for emails tailored to mobile screens.
The infographic calendar is a great starting point for setting campaign dates and objectives for the upcoming year. It includes dates of the most important...
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content...
A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format...
