GetResponse Adds Inbound Sales Course to its Digital Marketing Certification Program
First Digital Marketing Certification Program Created in Cooperation with Industry Experts
BOSTON, MASS. (March 27, 2018) – GetResponse, the all-in-one online marketing platform, has added an Inbound Sales course to its recently launched Digital Marketing Certification Program. The program, which currently has 5,000+ students enrolled, is designed to fast-track a small business marketer’s path to digital marketing expertise.
Developed by GetResponse experts in conjunction with Jamie Turner, author and CEO of 60 Second Marketer, the Inbound Sales course teaches entrepreneurs and small business marketers how to generate leads and convert them into loyal customers through the creation of a targeted customer lifecycle strategy.
“It can be challenging for small business marketers to make sense of all the information out there on what’s changing in digital marketing, especially when it comes to attracting prospects and moving them through the sales funnel,” said Simon Grabowski, CEO of GetResponse. “Our user-friendly course is designed to demystify inbound sales and help small businesses get improved ROI from their marketing efforts.”
The Inbound Sales course contains 19 video lessons, taught by 10 marketing experts, covering email marketing, marketing automation, webinars, SEO, PPC, and social media. Upon completion, participants will know how to:
- Define their ideal buyer profile
- Generate leads with multi-channel marketing
- Move qualified leads through the sales funnel
- Use CRM and emails to close sales
- Build retention programs to get more customers
GetResponse’s Digital Marketing Certification program, launched in December of 2017, is the first online program created in cooperation with top marketing experts. In addition to Jamie Turner, GetResponse has tapped Michael Brenner, CEO of Marketing Insider Group and co-author of the bestselling book The Content Formula; Andrew Davis, CEO of Monumental Shift; Kath Pay, CEO of Holistic Email Marketing, among others. The insights they’ve gained from creating their own marketing automation strategies, lead generation campaigns, and webinars are integrated into the courses.
Other courses in the Program include:
- Email marketing
- Marketing automation
- Landing page and conversion optimization
- Content marketing
Each course concludes with a certification exam. Participants who pass the exam can expect to receive: an industry-recognized certificate; listing in the GetResponse Marketplace; discounted tickets to GetResponse’s second annual ResponseCon conference; opportunities to contribute to the GetResponse blog; inclusion in the GetResponse Agency Program; and an invitation to a closed networking group on Facebook.
“The content in the Certification Program is top-notch, but the best thing about it is that it provides actionable information that you can use right away to grow your business,” said Jamie Turner. “Business theory is one thing, but the Certification Program is specifically designed to provide tangible information that you can start using immediately. That’s perhaps the greatest thing about the entire Program.”
For pricing and additional details on the GetResponse Digital Marketing Certification Program visit www.certification.getresponse.com.
GetResponse is an all-in-one online marketing platform for SMBs, with more than 350,000 active users from 182 countries. GetResponse delivers more than 1 billion permission-based emails per month, with an average deliverability rate higher than 99 percent. For more information, visit: www.getresponse.com.