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On top of that, we've added a free whitepaper on Email List Building Through SEO.
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To get a deeper understanding of this subject download our free whitepaper “Measuring and Tracking Email Results: 3 Step Starter”.
If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not hard to believe. In fact, 53% of businesses surveyed are using marketing automation, and another 17% are considering using it in the future.
Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more efficient. Once the big content creation and platform adoption period is over, it will end up saving you time – and eventually bringing in sales. But you have to do the work first – automation isn’t magic.
In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers for success.