MQL vs. SQL. Marketing qualified leads versus sales qualified leads. What on earth’s the difference between these two categories? And, once you know the differences, what strategies should you use to target each cohort?
It turns out that only 6.6% of email marketers use layered targeting to send relevant, personalized messages to their audience (Email Marketing & Beyond: Global Industry Benchmarks 2017). As you can see, there’s a huge opportunity for your business here. That’s why today I want to show you how to start segmenting your email list.
Businesses have become what they are today due to an element of expertise you possess. The expertise or knowledge can be in any domain. Be it finance, or supply chain -- at the helm of it is education driving our businesses.
In the entire time of a website’s existence, the toughest decision for a website owner is the choice to migrate the website. Given the number of online tutorials available on the Internet, migration might seem like a cakewalk. However, it can be a frustrating experience for newbie developers.
What’s the best way to learn what people really think about you? Find out what they say when you’re out of the room. This is one of the best – but least understood – ways in which social media can help you to make your business better.
For years now the best practice for writing subject lines has been “keep it short”. This became even more important when more and more people started reading their emails on mobile devices. But – when you look at the data – does this advice really hold true? I have numbers that say something a little different.
In my last article, I mentioned the importance of not adding every brand-new connection to your email list (without their permission). However, it is a good practice to send a message with a (valuable) lead magnet to anyone who invited you to connect. Let's dive a little deeper into this strategy.
Most people reading this blog already know several techniques that will improve the conversion rates on their landing pages. The most common technique is A/B split testing. That’s where you test one version of a landing page (version A) and compare the results against a second version of the landing page (version B).
There have been enough rounds of talks in the market about micro moments. What, exactly, is this? How is this related to business? Does this influence success? You need to reach your customers anytime, anywhere. Micro moments are the touch points, the moments that can smoothly nudge your customers to take a decision and sign a deal with your brand.